Why “Strategic” and “Communications” Should Never Part

A client asked me the other day why I called my work, strategic communications? “What makes it strategic?” he asked. “Aren’t all communications strategic?” My answer? “Well communications should...

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Five Tried and True Media Relations Must-Dos

I’m only three weeks into my new position at Prichard, but I have already had the opportunity to exercise my media relations skill set. Coming from nearly three years...

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Visual Media: If Facebook and YouTube Had a Baby

Tonight, in partnership with the Social Media Club of Portland, Jessica and I gave a training to a group of Portlanders working to make the world better—and trying to figure out how...

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